Campaign Summary
Washington, D.C.
Opening Campaign
A cross-platform theatrical launch designed to establish presence early and drive opening-week attendance across Washington, D.C. and Northern Virginia.
Total Investment
$99,583
Across audio, digital, and out-of-home
Campaign Duration
4 Weeks
April 14 – May 14, 2026
Radio Reach
1M+
Net reach across WAMU, WTOP, and WMAL
OOH Impressions
2.4M+
Across Outfront and Firefly · Wild posting tracked separately
Podcast Impressions
710K
Across Spotify and iHeartMedia
Digital Impressions
1.43M
Final delivery across Meta, YouTube, CTV, and Display
Campaign Deployment
| Channel | Partner | Flight | Investment | Status |
|---|---|---|---|---|
| NPR Radio | WAMU 88.5 | Apr 14 – 26 | $6,375 | ● Complete |
| All-News Radio | WTOP 103.5 | Apr 20 – May 3 | $10,000 | ● Complete |
| Conservative Talk | WMAL 105.9 | Apr 15 – 24 | $5,400 | ● Complete |
| Podcast | Spotify | Apr 14 – May 8 | $2,500 | ● Complete |
| Podcast | iHeartMedia | Apr 18 – 30 | $7,500 | ● Complete |
| Display | Politico | Apr 17 – May 14 | $7,500 | ● Complete |
| DC Metro LIVEBOARDS | Outfront | Apr 17 – May 1 | $27,640 | ● Complete |
| Digital Taxi Tops | Firefly | Apr 14 – 30 | $5,000 | ● Complete |
| Wild Posting | SMG | Apr 27 – May 10 | $9,375 | ● Complete |
| Cross-Platform Digital | SMG Digital | Apr 17 – May 14 | $18,293 | ● Complete |
Channel Recap
Audio & Radio
Three Washington, D.C. radio partners — spanning NPR, all-news, and conservative talk — delivering 144 spots over a two-week flight across a combined audience of 1.2M+ listeners. Messaging transitioned from pre-opening awareness to "now playing" urgency beginning opening weekend, with premium placement in morning drive and high-frequency news adjacencies.
WMAL 105.9
● Complete
Pre-Opening — April 15–16
:30 Morning Drive
0:00
In war, even memory becomes a battlefield. The film Monument is set in 1999 southern Lebanon, where a renowned architect is challenged by his son to imagine a memorial for every victim of war. As violence rises, father and son clash over loyalty, art, and peace. Starring Joe Mazzello and Academy Award winner Jon Voight. Opening Friday at the Angelika in DC and Fairfax. Get tickets at monument dot film.
:15 Traffic & Weather
0:00
A father and son. A memorial for every victim of war. Joe Mazzello and Academy Award winner Jon Voight in Monument. Opening Friday at the Angelika in DC and Fairfax. Tickets at monument dot film.
:05 News Billboard
0:00
Joe Mazzello and Academy Award winner Jon Voight in Monument. Opening Friday at the Angelika in DC and Fairfax.
Now Playing — April 17 onward
:30 Morning Drive
0:00
From the director of Bohemian Rhapsody and The Usual Suspects comes Monument. It's 1999. Israel's occupation of southern Lebanon is reaching its breaking point. A renowned architect is challenged by his son to imagine a memorial for every victim of war. As violence escalates, father and son clash over loyalty, art, and peace. Starring Joe Mazzello and Academy Award winner Jon Voight. Monument — now playing at the Angelika in DC and Fairfax. Get tickets at monument dot film.
:15 Traffic & Weather
0:00
From the director of Bohemian Rhapsody and The Usual Suspects comes Monument. Starring Joe Mazzello and Academy Award winner Jon Voight. Now playing at the Angelika in DC and Fairfax. Get tickets at monument dot film.
:05 News Billboard
0:00
From the director of Bohemian Rhapsody — Monument. Now playing in DC and Fairfax.
Creative Refresh — April 21 onward
:30 Morning Drive — Updated
0:00
From the director of Bohemian Rhapsody and The Usual Suspects comes Monument. It's 1999. Israel's occupation of southern Lebanon is reaching its breaking point. A renowned architect is challenged by his son to imagine a memorial for every victim of war. As violence escalates, father and son clash over loyalty, art, and peace. Starring Joe Mazzello and Academy Award winner Jon Voight. Monument — now playing at the Angelika in DC and Fairfax. Get tickets at monument dot film.
:15 Traffic & Weather — Updated
0:00
From the director of Bohemian Rhapsody and The Usual Suspects comes Monument. Starring Joe Mazzello and Academy Award winner Jon Voight. Now playing at the Angelika in DC and Fairfax. Get tickets at monument dot film.
:05 News Billboard — Updated
0:00
From the director of Bohemian Rhapsody — Monument. Now playing in DC and Fairfax.
Run Log — Final · April 15–24, 2026
70 spots aired across the two-week WMAL flight. 40 paid + 30 bonus. Source: WMAL final post log, May 4, 2026.
| Date | Air Time | Length | Rate |
|---|---|---|---|
| April 15, 2026 | |||
| Apr 15 | 6:35 AM | :05 | $0.00 |
| Apr 15 | 6:54 AM | :15 | $135.00 |
| Apr 15 | 7:35 AM | :05 | $0.00 |
| Apr 15 | 7:49 AM | :15 | $135.00 |
| Apr 15 | 9:23 AM | :30 | $195.00 |
| Apr 15 | 10:24 AM | :30 | $0.00 |
| Apr 15 | 1:51 PM | :30 | $0.00 |
| Apr 15 | 6:59 PM | :30 | $30.00 |
| Apr 15 | 11:02 PM | :30 | $30.00 |
| April 16, 2026 | |||
| Apr 16 | 7:35 AM | :05 | $0.00 |
| Apr 16 | 9:03 AM | :05 | $0.00 |
| Apr 16 | 9:03 AM | :15 | $135.00 |
| Apr 16 | 9:04 AM | :30 | $195.00 |
| Apr 16 | 9:53 AM | :30 | $195.00 |
| April 17, 2026 | |||
| Apr 17 | 6:35 AM | :05 | $0.00 |
| Apr 17 | 6:47 AM | :15 | $135.00 |
| Apr 17 | 7:50 AM | :30 | $195.00 |
| Apr 17 | 8:46 AM | :15 | $135.00 |
| Apr 17 | 9:58 AM | :30 | $195.00 |
| Apr 17 | 12:21 PM | :30 | $30.00 |
| Apr 17 | 10:31 PM | :30 | $0.00 |
| April 18, 2026 | |||
| Apr 18 | 4:50 PM | :30 | $30.00 |
| Apr 18 | 8:57 PM | :30 | $0.00 |
| Apr 18 | 10:31 PM | :30 | $0.00 |
| Apr 18 | 11:17 PM | :30 | $30.00 |
| Apr 18 | 11:32 PM | :30 | $0.00 |
| April 19, 2026 | |||
| Apr 19 | 12:57 PM | :30 | $30.00 |
| Apr 19 | 2:23 PM | :30 | $0.00 |
| Apr 19 | 5:22 PM | :30 | $30.00 |
| Apr 19 | 8:26 PM | :30 | $0.00 |
| Apr 19 | 8:52 PM | :30 | $30.00 |
| Apr 19 | 9:19 PM | :30 | $30.00 |
| Apr 19 | 10:24 PM | :30 | $0.00 |
| Apr 19 | 10:52 PM | :30 | $0.00 |
| Apr 19 | 11:52 PM | :30 | $30.00 |
| April 20, 2026 | |||
| Apr 20 | 5:28 AM | :30 | $30.00 |
| Apr 20 | 11:04 AM | :30 | $0.00 |
| Apr 20 | 2:50 PM | :30 | $0.00 |
| Apr 20 | 6:34 PM | :30 | $0.00 |
| Apr 20 | 9:05 PM | :30 | $30.00 |
| Apr 20 | 11:21 PM | :30 | $30.00 |
| April 21, 2026 | |||
| Apr 21 | 2:33 PM | :30 | $30.00 |
| Apr 21 | 8:49 PM | :30 | $0.00 |
| April 22, 2026 | |||
| Apr 22 | 5:34 AM | :30 | $30.00 |
| Apr 22 | 6:35 AM | :05 | $0.00 |
| Apr 22 | 6:35 AM | :05 | $0.00 |
| Apr 22 | 6:35 AM | :05 | $0.00 |
| Apr 22 | 6:54 AM | :15 | $135.00 |
| Apr 22 | 7:29 AM | :30 | $0.00 |
| Apr 22 | 7:49 AM | :15 | $135.00 |
| Apr 22 | 8:58 AM | :30 | $195.00 |
| Apr 22 | 9:03 AM | :15 | $135.00 |
| Apr 22 | 9:03 AM | :05 | $0.00 |
| Apr 22 | 9:33 AM | :30 | $195.00 |
| Apr 22 | 11:34 AM | :30 | $0.00 |
| Apr 22 | 7:47 PM | :30 | $0.00 |
| Apr 22 | 9:51 PM | :30 | $30.00 |
| April 23, 2026 | |||
| Apr 23 | 6:35 AM | :15 | $135.00 |
| Apr 23 | 8:27 AM | :30 | $195.00 |
| Apr 23 | 8:54 AM | :30 | $195.00 |
| Apr 23 | 9:04 AM | :05 | $0.00 |
| Apr 23 | 9:56 AM | :30 | $195.00 |
| Apr 23 | 10:32 AM | :30 | $0.00 |
| Apr 23 | 12:20 PM | :30 | $0.00 |
| Apr 23 | 4:26 PM | :30 | $0.00 |
| Apr 23 | 8:33 PM | :30 | $30.00 |
| April 24, 2026 | |||
| Apr 24 | 5:27 AM | :30 | $30.00 |
| Apr 24 | 7:35 AM | :15 | $135.00 |
| Apr 24 | 10:54 AM | :30 | $30.00 |
| Apr 24 | 10:23 PM | :30 | $30.00 |
| Total | 70 spots | $3,900.00 gross · 40 paid + 30 bonus | |
Air Checks
Pre-Opening — April 15–16
:30 Morning Drive
0:00
:15 Traffic & Weather
0:00
:05 News Billboard
0:00
Now Playing — April 17 onward
:30 Morning Drive
0:00
:30 Morning Drive — Contest Spot
0:00
:15 Traffic & Weather
0:00
:05 News Billboard
0:00
Bonus Placement — Jon Voight Live Interview
Jon Voight — O'Connor & Company — April 27, 2026
0:00
Jon Voight, star of Monument, joined Larry O'Connor live on O'Connor & Company during morning drive on April 27. The segment aired during peak listening hours, reaching WMAL's full DC audience in the final weeks of the theatrical run. This placement originated through SMG's campaign partnership with WMAL and represents added value beyond the paid schedule.
Ticket Giveaway — WMAL Digital
WMAL.com Homepage Feature
WMAL Facebook — Win Movie Tickets
WMAL.com Pre-Roll — Final Delivery
Pre-roll placements on WMAL.com ran April 17–30, 2026 against a 150,000 impression goal. Flight closed at 100% of goal.
| Metric | Value |
|---|---|
| Impressions Delivered | 150,030 |
| Goal | 150,000 |
| Delivery | 100% of goal |
| Flight | April 17 – 30, 2026 |
WAMU 88.5
● Complete
Pre-Release
:15 Pre-Release Spot
0:00
And from Bad Hat Harry Productions, presenting Monument, starring Jon Voight and Joe Mazzello, opening April seventeenth at the Angelika in DC and Fairfax. More information at monument dot film.
Now Playing
:15 Now Playing Spot
0:00
And from Bad Hat Harry Productions, presenting Monument, starring Jon Voight and Joe Mazzello, now playing at the Angelika in DC and Fairfax. More at monument dot film.
Run Log — Final · April 14–26, 2026
| Date | Air Time | Length | Rate | Status |
|---|---|---|---|---|
| April 14, 2026 — Pre-Release | ||||
| Apr 14 | 8:43 AM | :15 | $150.00 | Placed |
| Apr 14 | 2:39 PM | :15 | $150.00 | Placed |
| Apr 14 | 3:50 PM | :15 | $150.00 | Placed |
| April 15, 2026 — Pre-Release | ||||
| Apr 15 | 5:51 AM | :15 | $150.00 | Placed |
| Apr 15 | 9:44 AM | :15 | $150.00 | Placed |
| Apr 15 | 11:59 AM | :15 | $150.00 | Placed |
| Apr 15 | 5:29 PM | :15 | $150.00 | Placed |
| April 16, 2026 — Pre-Release | ||||
| Apr 16 | 8:43 AM | :15 | $150.00 | Placed |
| Apr 16 | 4:19 PM | :15 | $500.00 | Placed |
| Apr 16 | 5:59 PM | :15 | $500.00 | Placed |
| April 17, 2026 — Now Playing | ||||
| Apr 17 | 5:06 AM | :15 | $150.00 | Placed |
| Apr 17 | 4:49 PM | :15 | $150.00 | Placed |
| April 18, 2026 — Now Playing | ||||
| Apr 18 | 5:58 AM | :15 | $125.00 | Placed |
| Apr 18 | 11:59 AM | :15 | $125.00 | Placed |
| Apr 18 | 2:59 PM | :15 | $125.00 | Placed |
| Apr 18 | 3:20 PM | :15 | $125.00 | Placed |
| Apr 18 | 6:19 PM | :15 | $125.00 | Placed |
| April 19, 2026 — Now Playing | ||||
| Apr 19 | 10:59 AM | :15 | $125.00 | Placed |
| Apr 19 | 12:59 PM | :15 | $125.00 | Placed |
| Apr 19 | 1:19 PM | :15 | $125.00 | Placed |
| Apr 19 | 1:39 PM | :15 | $125.00 | Placed |
| Apr 19 | 6:59 PM | :15 | $125.00 | Placed |
| April 21, 2026 — Now Playing | ||||
| Apr 21 | 9:20 AM | :15 | $150.00 | Placed |
| Apr 21 | 11:39 AM | :15 | $150.00 | Placed |
| April 22, 2026 — Now Playing | ||||
| Apr 22 | 12:39 PM | :15 | $150.00 | Placed |
| Apr 22 | 3:59 PM | :15 | $150.00 | Placed |
| April 23, 2026 — Now Playing | ||||
| Apr 23 | 5:19 AM | :15 | $150.00 | Placed |
| Apr 23 | 7:50 AM | :15 | $150.00 | Placed |
| Apr 23 | 2:59 PM | :15 | $150.00 | Placed |
| Apr 23 | 5:19 PM | :15 | $500.00 | Placed |
| Apr 23 | 5:49 PM | :15 | $500.00 | Placed |
| April 24, 2026 — Now Playing | ||||
| Apr 24 | 5:43 AM | :15 | $150.00 | Placed |
| Apr 24 | 8:50 AM | :15 | $150.00 | Placed |
| Apr 24 | 3:59 PM | :15 | $150.00 | Placed |
| April 25, 2026 — Now Playing | ||||
| Apr 25 | 6:58 AM | :15 | $125.00 | Placed |
| Apr 25 | 9:58 AM | :15 | $125.00 | Placed |
| Apr 25 | 10:19 AM | :15 | $125.00 | Placed |
| Apr 25 | 10:59 AM | :15 | $125.00 | Placed |
| Apr 25 | 4:50 PM | :15 | $125.00 | Placed |
| April 26, 2026 — Now Playing | ||||
| Apr 26 | 5:58 AM | :15 | $125.00 | Placed |
| Apr 26 | 6:40 AM | :15 | $125.00 | Placed |
| Apr 26 | 7:36 AM | :15 | $125.00 | Placed |
| Apr 26 | 8:40 AM | :15 | $125.00 | Placed |
| Apr 26 | 9:39 AM | :15 | $125.00 | Placed |
| Gross Total | $7,500.00 | |||
| Net to Station (less 15% agency) | $6,375.00 | |||
Air Checks
Pre-Release — April 14–16
:15 Pre-Release Air Check 1
0:00
:15 Pre-Release Air Check 2
0:00
:15 Pre-Release Air Check 3
0:00
Now Playing — April 17 onward
:15 Now Playing Air Check 1
0:00
:15 Now Playing Air Check 2
0:00
WTOP 103.5
● Complete
Now Playing — April 20 onward
:30 Now Playing
0:00
From the director of Bohemian Rhapsody and The Usual Suspects comes Monument. It's 1999. Israel's occupation of southern Lebanon is reaching its breaking point. A renowned architect is challenged by his son to imagine a memorial for every victim of war. As violence escalates, father and son clash over loyalty, art, and peace. Starring Joe Mazzello and Academy Award winner Jon Voight. Now playing at the Angelika in DC and Fairfax. Get tickets at monument dot film.
Air Checks — Now Playing
:30 Now Playing — Air Check 1
0:00
:30 Now Playing — Air Check 2
0:00
:30 Now Playing — Air Check 3
0:00
Mystery Newsmaker Contest — May 4–10, 2026
A WTOP-exclusive contest activation supporting the Monument theatrical run. Promo runs the week of May 4 with the contest playing out on-air during weekend morning drive (May 9–10). Listeners compete to identify the day's "Mystery Newsmaker" — winners are announced live and receive a four-pack of tickets to Monument, redeemable through May 14.
Contest Promo Spot
0:00
Contest landing page on WTOP.com:
wtop.com/wtop-mystery-newsmaker-contest-may-9-10
Run Log — Final · April 20 – May 3, 2026
30 spots aired across the two-week WTOP flight. Source: WTOP final post log, May 4, 2026.
| Date | Air Time | Status |
|---|---|---|
| April 20, 2026 | ||
| Apr 20 | 11:58 PM | Aired |
| April 21, 2026 | ||
| Apr 21 | 1:12 AM | Aired |
| Apr 21 | 2:44 AM | Aired |
| Apr 21 | 9:43 AM | Aired |
| Apr 21 | 2:37 PM | Aired |
| Apr 21 | 7:28 PM | Aired |
| Apr 21 | 8:54 PM | Aired |
| April 22, 2026 | ||
| Apr 22 | 12:37 PM | Aired |
| Apr 22 | 2:21 PM | Aired |
| Apr 22 | 7:51 PM | Aired |
| Apr 22 | 10:56 PM | Aired |
| April 23, 2026 | ||
| Apr 23 | 5:53 AM | Aired |
| April 24, 2026 | ||
| Apr 24 | 7:44 PM | Aired |
| April 25, 2026 | ||
| Apr 25 | 1:51 PM | Aired |
| April 26, 2026 | ||
| Apr 26 | 11:37 AM | Aired |
| April 27, 2026 | ||
| Apr 27 | 4:56 AM | Aired |
| Apr 27 | 10:51 AM | Aired |
| Apr 27 | 3:22 PM | Aired |
| Apr 27 | 9:57 PM | Aired |
| April 28, 2026 | ||
| Apr 28 | 7:37 PM | Aired |
| April 29, 2026 | ||
| Apr 29 | 8:57 AM | Aired |
| Apr 29 | 11:37 AM | Aired |
| April 30, 2026 | ||
| Apr 30 | 7:44 PM | Aired |
| Apr 30 | 11:27 PM | Aired |
| May 1, 2026 | ||
| May 1 | 12:28 AM | Aired |
| May 1 | 7:07 AM | Aired |
| May 1 | 7:37 PM | Aired |
| May 1 | 8:36 PM | Aired |
| May 2, 2026 | ||
| May 2 | 8:36 AM | Aired |
| May 3, 2026 | ||
| May 3 | 9:43 AM | Aired |
| Total | 30 spots | All aired |
Channel Recap
Digital Campaign Performance
A cross-platform digital campaign spanning paid social, CTV, YouTube, and programmatic display, activated across Washington, D.C. and Northern Virginia. Final delivery reached 1,425,000+ impressions and 32,000+ clicks across the four-week flight, with strong performance, efficient scale, and disciplined pacing.
Campaign Performance
● Complete
Overall Summary
| Metric | Value |
|---|---|
| Contracted Spend | $18,293.00 |
| Bonus / Added Value | $1,049.00 |
| Total Delivered Spend | $19,342.00 |
| Impressions | 1,425,051 |
| Clicks | 32,310 |
| CTR | 2.27% |
| CPC | $0.60 |
| Engagements | 98,546 |
| Engagement Rate | 6.92% |
| Video Views | 233,139 |
| Video View Rate | 16.36% |
| High-Intent Actions | 2,985 |
| Conversion Value | Not tracked for this campaign |
Channel Mix Overview
Each channel plays a distinct role in the system. CTV anchors awareness, YouTube and Meta convert it to traffic, Display reinforces lower-funnel response.
| Channel | Impressions | Clicks | CTR | Spend | Notable |
|---|---|---|---|---|---|
| 129,046 | 12,239 | 9.48% | $3,243.00 | $0.26 CPC · primary engagement engine | |
| 73,853 | 1,695 | 2.30% | $2,011.00 | 30.65% engagement rate | |
| YouTube | 505,992 | 15,950 | 3.15% | $3,332.00 | $0.21 CPC · efficient reach layer |
| CTV | 165,448 | — | — | $6,054.00 | 98.63% completion rate |
| Display | 550,712 | 2,426 | 0.44% | $4,703.00 | 2,959 conversions · lower-funnel bridge |
Campaign Intelligence
The campaign closed out at saturation scale across channels, with final delivery of 1,425,000+ impressions, 32,310 clicks, 233,000+ video views, and 2,985 high-intent actions on site.
Each channel performed its assigned role within the system. Meta (Facebook + Instagram) served as the engagement engine — Facebook delivered a 9.48% CTR and the highest click volume in the mix, with audience response strongest in the 55+ segments. YouTube delivered broad reach at scale, contributing the largest share of impressions in the mix at a healthy 3.15% CTR. CTV delivered high-quality awareness, closing at a 98.63% completion rate that confirms full message delivery in a premium viewing environment. Display carried the lower funnel — extending reach, supporting retargeting, and contributing 2,959 attributed conversions to date.
The system behaved as designed: CTV anchored attention, YouTube carried reach, Meta drove action and engagement, and Display reinforced lower-funnel response. Engagement remained heavily concentrated within the Washington, DC DMA, confirming strong geo-targeting alignment with theater-level activation. The campaign delivered strong performance, efficient scale, and disciplined pacing throughout the four-week flight, with the audience signal — a clear older skew, particularly visible on Meta — emerging as the most actionable insight from the data.
Website Performance
Site-side analytics confirm the media is moving people to action. Every signal below is downstream of the paid mix above.
| Metric | Value |
|---|---|
| Users | 22,070 |
| New Users | 21,628 |
| Sessions | 24,993 |
| Engaged Sessions | 5,819 |
| Engagement Rate | 23.28% |
| Event Count | 102,249 |
Creative Previews — CTV
15- and 30-second video ads delivered via connected television. Near-complete view-through rates (~99%) confirm full message delivery to living room audiences. CTV provided premium long-form exposure during the film's core theatrical window.
Creative Previews — YouTube
Pre-roll and in-feed video ads across YouTube. The campaign's reliable scale layer — 506K impressions, 3.15% CTR and $0.21 CPC.
Creative Previews — Meta (Facebook & Instagram)
Video and static ads across Facebook feed and Instagram Stories/Reels. Facebook emerged as the campaign's strongest traffic driver — $0.26 CPC and a 9.48% CTR.
Creative Previews — Display
Programmatic display banners across news, finance, and lifestyle sites in the DC DMA. Broad reach layer supporting awareness and conversion activity.
Final delivery through May 14, 2026.
Channel Recap
Out-of-Home
A coordinated out-of-home program spanning DC Metro LIVEBOARDS, digital taxi tops, and wild posting — designed to sustain high-frequency visibility across Washington, D.C. and Fairfax. 38 Outfront LIVEBOARDS across six Metro stations, Firefly digital taxi tops delivering 914,061 impressions against an 833,333 goal, and 25 wild posting locations refreshed weekly across culturally active neighborhoods.
Outfront LIVEBOARDS
● Complete
Creative Rotation
Three 15-second video creatives (Prestige Cutdown, Prestige Review, Vision Cutdown) and one static Liveboard ran in rotation across all 38 LIVEBOARDS at Farragut North, Farragut West, L'Enfant Plaza, Smithsonian, Waterfront-SEU, and NoMa-Gallaudet U-New York Ave.
Final Delivery
The Outfront LIVEBOARD network delivered above plan at 103%, ensuring sustained, high-frequency visibility across central DC commuter corridors during the core theatrical window. Station selection prioritized commuter density, downtown circulation, and proximity to core theatrical corridors. 282,630 plays delivered against a 273,600 target — a +9,030 play overdelivery — generating an estimated 1,465,067 impressions across 38 screens at six DC Metro stations.
| Metric | Value |
|---|---|
| Total Plays Delivered | 282,630 |
| Target (Full Contract) | 273,600 |
| Minimum Guaranteed | 253,080 |
| Variance | +9,030 plays |
| Delivery | 103.3% of target |
| Estimated Impressions | 1,465,067 |
| Spot Length | :15 |
| Flight | Apr 17 – May 1, 2026 |
| Network | 38 screens · 6 DC Metro stations |
Field Documentation
Final POP — Outfront Field Capture
DC Metro Rail Platform Network
L'Enfant Plaza
DC Metro Rail Platform Network
Firefly Digital Taxi Tops
● Complete
Final Delivery
Digital taxi top activation across Washington, D.C., with concentrated coverage around the Angelika Pop-Up at Union Market (The Wharf) and Angelika Mosaic in Fairfax. Two creative versions ran across the flight: an Opening April 17 creative and a Now Playing creative. Flight closed at 109.7% of plan — an 80,728-impression overdelivery.
| Metric | Value |
|---|---|
| Booked Impressions | 833,333 |
| Delivered Impressions | 914,061 |
| Delivery | 109.7% of plan · +80,728 added value |
| Market | Washington, DC |
| Flight | Apr 14 – Apr 30, 2026 |
| Format | DOOH Digital Top Network |
Field Captures — Opening April 17 Creative
Field photography of the Opening April 17 creative as it ran across the DC market.
Field Captures — Now Playing Creative
Field photography of the Now Playing creative running across the DC market.
Wild Posting
● Complete
Location Map
Two-week wild posting flight across Washington, D.C. and Northern Virginia. Locations are refreshed each week to maintain visibility across culturally active corridors aligned with the film's audience.
Week 1 · Apr 27–May 3Week 2 · May 4–May 10
Week 1 · Apr 27–May 3Week 2 · May 4–May 10
Week 1
Apr 27 – May 3 · 25 Locations
● Complete
| # | Neighborhood | Address |
|---|---|---|
| 1 | H Street Corridor | 450 H St NE |
| 2 | H Street Corridor | 450 H St NE — Second Location |
| 3 | H Street Corridor | 920 H St NE |
| 4 | H Street Corridor | 1361 H St NE |
| 5 | H Street Corridor | 1368 H St NE |
| 6 | NoMa / Union Market | 70 N St NE |
| 7 | NoMa / Union Market | 405 Morse St NE |
| 8 | NoMa / Union Market | 550 Morse St NE |
| 9 | NoMa / Union Market | 1275 1st St NE |
| 10 | NoMa / Union Market | 1285A 4th St NE |
| 11 | NoMa / Union Market | 1290–1292 5th St NE |
| 12 | NoMa / Union Market | 1300 4th St NE |
| 13 | NoMa / Union Market | 1317 4th St NE |
| 14 | NoMa / Union Market | 1325 5th St NE |
| 15 | NoMa / Union Market | 1345A 4th St NE |
| 16 | Near Northeast | 473 H St NW |
| 17 | Shaw / Mt. Vernon Triangle | 1129 1st St NW |
| 18 | Shaw / Mt. Vernon Triangle | 1156 1st Pl NW |
| 19 | Shaw / Mt. Vernon Triangle | 1159 1st St NW |
| 20 | Shaw / Mt. Vernon Triangle / Truxton Circle | 1163 Sursum Corda Ct NW |
| 21 | Shaw / Mt. Vernon Triangle / Truxton Circle | 1191 1st Terrace NW |
| 22 | Downtown | 1150 Connecticut Ave NW, #401 |
| 23 | Downtown | 1717 Rhode Island Ave NW |
| 24 | Downtown | 2055 L St NW |
| 25 | Northern Virginia | 1100 US-1 |
Field Captures — H Street Corridor
450 H St NE
450 H St NE — Second Location
920 H St NE
1361 H St NE
1368 H St NE
Field Captures — NoMa / Union Market
70 N St NE
405 Morse St NE
550 Morse St NE
1275 1st St NE
1285A 4th St NE
1290–1292 5th St NE
1300 4th St NE
1317 4th St NE
1325 5th St NE
1345A 4th St NE
Field Captures — Near Northeast
473 H St NW
Field Captures — Shaw / Mt. Vernon Triangle / Truxton Circle
1129 1st St NW
1156 1st Pl NW
1159 1st St NW
1163 Sursum Corda Ct NW
1191 1st Terrace NW
Field Captures — Downtown
1150 Connecticut Ave NW, #401
1717 Rhode Island Ave NW
2055 L St NW
Field Captures — Northern Virginia
1100 US-1
Week 2
May 4 – May 10 · 25 Locations
● Complete
| # | Neighborhood | Address |
|---|---|---|
| 1 | H Street Corridor | 450 H St NE |
| 2 | H Street Corridor | 450 H St NE — Second Location |
| 3 | H Street Corridor | 920 H St NE |
| 4 | H Street Corridor | 1361 H St NE |
| 5 | H Street Corridor | 1368 H St NE |
| 6 | NoMa / Union Market | 70 N St NE |
| 7 | NoMa / Union Market | 405 Morse St NE |
| 8 | NoMa / Union Market | 509 Morse St NE |
| 9 | NoMa / Union Market | 1222 First St NE |
| 10 | NoMa / Union Market | 1300 4th St NE |
| 11 | NoMa / Union Market | 1300 Neal Pl NE |
| 12 | NoMa / Union Market | 1320 5th St NE |
| 13 | NoMa / Union Market | 1328 4th St NE |
| 14 | NoMa / Union Market | 1345A 4th St NE |
| 15 | Near Northeast | 473 H St NW |
| 16 | Shaw / Mt. Vernon Triangle | 1129 1st St NW |
| 17 | Shaw / Mt. Vernon Triangle | 1156 1st Pl NW |
| 18 | Shaw / Mt. Vernon Triangle | 1161 1st St NW |
| 19 | Shaw / Mt. Vernon Triangle | 1169 1st St NW |
| 20 | Shaw / Mt. Vernon Triangle / Truxton Circle | 1191 First Terrace NW |
| 21 | Downtown | 555 L St NW |
| 22 | Downtown | 1717 Rhode Island Ave NW |
| 23 | Downtown | 2055 L St NW |
| 24 | Downtown | Connecticut Ave NW & M St NW |
| 25 | Northern Virginia | 1100 US-1 |
Field Captures — H Street Corridor
450 H St NE
450 H St NE — Second Location
920 H St NE
1361 H St NE
1368 H St NE
Field Captures — NoMa / Union Market
70 N St NE
405 Morse St NE
509 Morse St NE
1222 First St NE
1300 4th St NE
1300 Neal Pl NE
1320 5th St NE
1328 4th St NE
1345A 4th St NE
Field Captures — Near Northeast
473 H St NW
Field Captures — Shaw / Mt. Vernon Triangle / Truxton Circle
1129 1st St NW
1156 1st Pl NW
1161 1st St NW
1169 1st St NW
1191 First Terrace NW
Field Captures — Downtown
555 L St NW
1717 Rhode Island Ave NW
2055 L St NW
Connecticut Ave NW & M St NW
Field Captures — Northern Virginia
1100 US-1
Channel Recap
Podcast
Targeted podcast and digital audio placements across Spotify and iHeartMedia — reaching Washington, D.C. and Fairfax audiences across two distinct listener profiles: news, technology, and politics listeners on Spotify, and iHeartMedia's Vivacious network of affluent A55+ audiences across news, soft rock, and classic rock programming.
Spotify podcast placements closed out the flight at 252,493 impressions to a net reach of 153,630 listeners, with an 82.77% completion rate and 975 listeners playing through to 100% — sustained attention across long-form podcast environments throughout the run.
Audience skewed 60% toward the 45+ segment, aligning with the film's target demographic. Delivery paced evenly against the fixed-rate CPM structure. The initial ad set was paused after Apr 23 to consolidate remaining budget into the updated now-playing creative, which carried the channel through to wrap on May 8.
iHeartMedia delivered 457,183 impressions to a reach of 124,034 listeners across the full flight (April 18–30), exceeding the 437,648 booked impressions and closing at 104.5% delivery. Distribution was 100% podcast/digital audio via the iHeart Audience Network, concentrated within the Washington DC DMA and skewing toward mobile listeners.
Combined, the podcast and digital audio layer delivered 710,000+ impressions to a net reach of 278,000+ listeners across both platforms — establishing a sustained audio presence across the DC market throughout the campaign flight. Podcast and digital audio extended campaign frequency between theatrical decision moments — reinforcing awareness during commuting, workday, and at-home listening environments.
Spotify
● Complete
:30 Now Playing — Original
0:00
From the director of Bohemian Rhapsody and The Usual Suspects comes Monument. It's 1999. Israel's occupation of southern Lebanon is reaching its breaking point. A renowned architect is challenged by his son to imagine a memorial for every victim of war. As violence escalates, father and son clash over loyalty, art, and peace. Starring Joe Mazzello and Academy Award winner Jon Voight. Now playing at the Angelika in DC and Fairfax. Get tickets at monument dot film.
:30 Now Playing — Revised
0:00
From the director of Bohemian Rhapsody and The Usual Suspects comes Monument. It's 1999. Israel's occupation of southern Lebanon is reaching its breaking point. A renowned architect is challenged by his son to imagine a memorial for every victim of war. As violence escalates, father and son clash over loyalty, art, and peace. Starring Joe Mazzello and Academy Award winner Jon Voight. Now playing at the Angelika in DC and Fairfax. Get tickets at monument dot film.
Ad Previews
Desktop Player
Mobile — Expanded
Mobile — In-Feed
Spotify Podcast Performance — Final · May 8, 2026
Combined delivery across Ad Set 1 (Apr 14–23, paused for budget consolidation) and Ad Set 2 (Apr 24–May 8, in-flight).
| Metric | Value |
|---|---|
| Impressions | 252,493 |
| Reach | 153,630 |
| Completion Rate | 82.77% |
| Frequency | 1.64 |
| Played to 100% | 975 |
| Audience — 45+ | 60.63% |
iHeartMedia
● Complete
Now Playing — April 18 onward
:30 Now Playing — Original
0:00
In war, even memory becomes a battlefield. The film Monument is set in 1999 southern Lebanon, where a renowned architect is challenged by his son to imagine a memorial for every victim of war. As violence rises, father and son clash over loyalty, art, and peace. Starring Joe Mazzello and Academy Award winner Jon Voight. Now playing exclusively at the Angelika in DC and Fairfax — for a limited time. Get tickets at monument dot film.
:30 Now Playing — Updated
0:00
From the director of Bohemian Rhapsody and The Usual Suspects comes Monument. It's 1999. Israel's occupation of southern Lebanon is reaching its breaking point. A renowned architect is challenged by his son to imagine a memorial for every victim of war. As violence escalates, father and son clash over loyalty, art, and peace. Starring Joe Mazzello and Academy Award winner Jon Voight. Now playing at the Angelika in DC and Fairfax. Get tickets at monument dot film.
iHeartMedia Performance — Final Delivery
Delivered via iHeart Audience Network — Podcast. Flight: April 18–30, 2026. Market: Washington DC / Hagerstown MD DMA.
| Metric | Value |
|---|---|
| Impressions Delivered | 457,183 |
| Booked Impressions | 437,648 |
| Delivery | 104.5% |
| Reach | 124,034 |
| Media Type | 100% Podcast / Digital Audio |
| Primary Device | Phone / Mobile |
| Geography | Washington DC DMA confirmed |
Channel Recap
Display
Targeted display placement across Politico, reaching Washington, D.C. audiences within a high-quality news environment aligned with the film's subject matter. 112,556 impressions delivered across leaderboard, medium rectangle, and half-page units.
Politico
● Complete
Live Placements — April 17, 2026
970×250 — Billboard
970×90 — Leaderboard
728×90 — Leaderboard
300×600 — Half Page
300×250 — Medium Rectangle
320×50 — Mobile Banner
Politico Performance — Final · April 17 – May 14, 2026
Run-of-site sponsorship delivered in full across the DC DMA, closing at 112,556 impressions and 136 clicks for a final CTR of 0.12% — performing 2× to 3× above Politico's benchmark range of 0.04–0.06%. The 970×250 super leaderboard was the highest-performing unit at a 0.16% CTR, with the 300×250 and 300×600 units close behind at 0.14%.
| Creative Size | Format | Impressions | Clicks | CTR |
|---|---|---|---|---|
| 970×250 | Super Leaderboard | 4,398 | 7 | 0.16% |
| 300×250 | Medium Rectangle | 37,563 | 54 | 0.14% |
| 300×600 | Half Page | 26,479 | 37 | 0.14% |
| 320×50 | Mobile Banner | 38,394 | 36 | 0.09% |
| 728×90 | Leaderboard | 2,827 | 1 | 0.04% |
| 970×90 | Wide Leaderboard | 2,895 | 1 | 0.03% |
| Total | 112,556 | 136 | 0.12% |